市场营销专业

商业活动中的商品和服务都寄托着梦想。希望把更丰富的文化和感性带到商业活动中来。

如何更好地推销商品与服务?市场营销的作用在于构建推销商品和服务的机制。但在现今的市场中,与商品和服务自身相比,人们更注重从附加在商品和服务上的文化和感性中去发 现价值。这样的价值赋予我们期望和梦想。本专业的目标是探求一种可以让所有的人都充满兴奋与期待的承载着梦想的新市场营销模式。什么是梦想和真正的精神富足?从学术角度将这种创造机制加以系统化,确立起以综合性的营销交流概念为基础的“青山市场营销”目标。在本校青山校园的周围,聚集了品牌商店,外资企业和创新型企业,这是日本屈指可数的富有创造性的地区。在接触最新的文化,信息及感性的同时学习市场营销,这可谓最理想的教育环境。

就读校园

一年级至四年级 :

课程编制

Lists core subjects and specialized subjects of the Department of Marketing (required electives)

Required Credits for Graduation / 128 Credits

Subjects (Required Electives)

Category Subjects
Key Subjects (Required Electives) 1st year
  • Introduction to Business Administration I,II
  • Introduction to Trade and Marketing I,II
  • Introduction to Accounting I,II

1st and 2nd year
  • Introduction to Fundamental Analysis for Business Data Analysis I,ll
  • Introduction to Linear Algebra for Business Data Analysis I,ll
  • Information and Computer Network Literacy
  • Introduction to Microeconomics
  • Foundation of Finance l,ll

1st - 4th year
  • Advanced International Communication

2nd year
  • Management l,ll
  • Business Strategy l,ll
  • Marketing
  • Marketing Channels
  • Financial Accounting
  • Managerial Accounting
  • Management Information System l,ll
  • Finance l,ll
  • Global Cultural Awareness l,ll
Specialized Subjects in Department of Marketing
(Required Electives)
1st and 2nd year
  • Sport Management l,ll
  • International Business English I,ll

3rd year
  • Seminar on Business l

3rd and 4th year
  • Integrated Marketing Communications
  • Advertising
  • Media
  • Relationship Marketing
  • Social Marketing
  • Marketing in Cultural Industries l,ll
  • Consumer Behavior
  • Strategic Brand Management
  • Marketing Channels
  • Services Marketing
  • International Marketing
  • Advanced Integrated Marketing l~lV
  • Business English
  • English Business Communication
  • International Trade Management
  • Non-life Insurance
  • International Trade l,ll
  • Transportation
  • Financial Markets l,ll
  • Market System l,ll
  • Industrial History of Modern Japan
  • Risk Management l,ll
  • Social Information Network Theory l,ll
  • Distribution Information Systems
  • Public Policy l,ll
  • Advanced Market System l~lV
  • British Culture and Society l,ll
  • Cultures and Societies in the English-speaking World l,ll
  • Jewish Culture and Business l,ll
  • Korean Management Culture l,ll
  • American Culture and Society l,ll
  • The World's Languages and Cultures l,ll

4th year
  • Seminar on Business ll

The Aoyama Standard Subjects

1st - 4th year :

School-wide universal education system where experts in wide-ranging academic fields transcending the framework of colleges/schools and departments stimulate interest in learning and provide guidance.

The Aoyama Standard

Foreign Language Subjects

[ 1st Foreign Language ] 1st year :

General Reading, General Writing, Oral Communication

2nd year :

Academic Reading (A) and (B), Academic Writing, Business Communication

3rd year :

Advanced English, Media English, Speech Clinic

Free Elective Subjects

1st - 4th year :

Students can freely select from Department Subjects, Aoyama Standard Subjects, Foreign Language Elective Subjects (take at least minimum credits required), as well as subjects offered by other colleges.

研究指导教师