Department of Marketing
Students breathe abundant culture and artistic sense into businesses by incorporating their dreams regarding products and services.
What is the key to selling products and services? The role of marketing is to create mechanisms to sell these things. However, in today's markets, selling products and services is more than just selling. Marketing has evolved to the point that buyers perceive value in the cultural and artistic sense attached to products and services. The value is what fulfills our dreams. The Department seeks to research a new type of marketing for selling these types of dreams, which brings about happiness for everyone. What is it to dream, and what is real contentment? As a field of study, our aim is to systematize the mechanism behind the creation of such marketing and to establish "Aoyama Marketing" based on the concept of integrated marketing communication. A large number of brand shops, foreign companies and creative companies are concentrated in the vicinity of the Aoyama Campus, which is one of the most creative areas in the nation. This is an educational environment that is extremely well-suited for studying marketing while obtaining knowledge on the latest trends in culture, information and art.
Lists core subjects and specialized subjects of the Department of Marketing (required electives)
Required Credits for Graduation / 124 Credits
- Subjects (Required Electives)
- Specialized Subjects in Department of Marketing (Required Electives)
- Aoyama Standard Subjects
- Foreign Language Subjects
- Free Elective Subjects
Subjects (Required Electives)
|Key Subjects (Required Electives)||1st year
1st and 2nd year
1st - 4th year
|Specialized Subjects in Department of Marketing
|1st and 2nd year
3rd and 4th year
The Aoyama Standard Subjects
1st - 4th year :
School-wide universal education system where experts in wide-ranging academic fields transcending the framework of colleges/schools and departments stimulate interest in learning and provide guidance.
Foreign Language Subjects
[ 1st Foreign Language ] 1st year :
General Reading, General Writing, Oral Communication
2nd year :
Academic Reading (A) and (B), Academic Writing, Business Communication
3rd year :
Advanced English, Media English, Speech Clinic
Free Elective Subjects
1st - 4th year :
Students can freely select from Department Subjects, Aoyama Standard Subjects, Foreign Language Elective Subjects (take at least minimum credits required), as well as subjects offered by other colleges.