마케팅학과

물건이나 서비스에 거는 꿈을 비즈니스로. 풍부한 문화와 감성을 불어넣자.

물건이나 서비스를 어떻게 판매할까? 그 시스템을 만드는 것이 마케팅의 역할입니다. 그러나 오늘날의 시장은 물건이나 서비스 자체보다 오히려 그것에 부가된 문화와 감성에서 가치를 발견하려고 하는 경향이 있습니다. 그러한 가치는 우리에게 꿈을 선사합니다. 본 학과가 목표로 하는 것은 누구나가 심장을 두근거리게 하는 꿈을 팔기 위한 새로운 마케팅의 탐구입니다. 꿈과 진정한 마음의 풍요로움이란 무엇인가? 이를 창조하는 시스템을 학문적으로 체계화하여 종합 마케팅과 커뮤니케이션과 같은 컨셉트를 바탕으로 '아오야마 마케팅'의 확립을 목표로 합니다. 우리대학의 아오야마 캠퍼스 주변은 명품숍과 외국계 기업, 크리에이티브 기업 등이 집중되어 있는 일본 굴지의 창조적 지역입니다. 최신 문화와 정보, 감성을 체험하면서 마케팅을 배우는 데 최적의 교육환경을 제공합니다.

출석 캠퍼스

1학년~4학년 :

커리큘럼

Lists core subjects and specialized subjects of the Department of Marketing (required electives)

Required Credits for Graduation / 128 Credits

Subjects (Required Electives)

Category Subjects
Key Subjects (Required Electives) 1st year
  • Introduction to Business Administration I,II
  • Introduction to Trade and Marketing I,II
  • Introduction to Accounting I,II

1st and 2nd year
  • Introduction to Fundamental Analysis for Business Data Analysis I,ll
  • Introduction to Linear Algebra for Business Data Analysis I,ll
  • Information and Computer Network Literacy
  • Introduction to Microeconomics
  • Foundation of Finance l,ll

1st - 4th year
  • Advanced International Communication

2nd year
  • Management l,ll
  • Business Strategy l,ll
  • Marketing
  • Marketing Channels
  • Financial Accounting
  • Managerial Accounting
  • Management Information System l,ll
  • Finance l,ll
  • Global Cultural Awareness l,ll
Specialized Subjects in Department of Marketing
(Required Electives)
1st and 2nd year
  • Sport Management l,ll
  • International Business English I,ll

3rd year
  • Seminar on Business l

3rd and 4th year
  • Integrated Marketing Communications
  • Advertising
  • Media
  • Relationship Marketing
  • Social Marketing
  • Marketing in Cultural Industries l,ll
  • Consumer Behavior
  • Strategic Brand Management
  • Marketing Channels
  • Services Marketing
  • International Marketing
  • Advanced Integrated Marketing l~lV
  • Business English
  • English Business Communication
  • International Trade Management
  • Non-life Insurance
  • International Trade l,ll
  • Transportation
  • Financial Markets l,ll
  • Market System l,ll
  • Industrial History of Modern Japan
  • Risk Management l,ll
  • Social Information Network Theory l,ll
  • Distribution Information Systems
  • Public Policy l,ll
  • Advanced Market System l~lV
  • British Culture and Society l,ll
  • Cultures and Societies in the English-speaking World l,ll
  • Jewish Culture and Business l,ll
  • Korean Management Culture l,ll
  • American Culture and Society l,ll
  • The World's Languages and Cultures l,ll

4th year
  • Seminar on Business ll

The Aoyama Standard Subjects

1st - 4th year :

School-wide universal education system where experts in wide-ranging academic fields transcending the framework of colleges/schools and departments stimulate interest in learning and provide guidance.

The Aoyama Standard

Foreign Language Subjects

[ 1st Foreign Language ] 1st year :

General Reading, General Writing, Oral Communication

2nd year :

Academic Reading (A) and (B), Academic Writing, Business Communication

3rd year :

Advanced English, Media English, Speech Clinic

Free Elective Subjects

1st - 4th year :

Students can freely select from Department Subjects, Aoyama Standard Subjects, Foreign Language Elective Subjects (take at least minimum credits required), as well as subjects offered by other colleges.

연구지도교수