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What is the key to selling products and services? The role of marketing is to create mechanisms to sell these things. However, in today's markets, selling products and services is more than just selling. Marketing has evolved to the point that buyers perceive value in the cultural and artistic sense attached to products and services. This value is what fulfills our dreams. The Department of Marketing seeks to research new types of marketing for selling these types of dreams which help bring happiness to everyone. What does it mean to dream, and what is real contentment? As a field of study, our aim is to systematize the mechanism behind the creation of such marketing and to establish "Aoyama Marketing" based on the concept of integrated marketing communication. A large number of brand shops, foreign companies and creative companies are located in and around the vicinity of the Aoyama Campus, which is one of the most creative areas in Japan. This provides an educational environment that is extremely well-suited for studying marketing while obtaining knowledge on the latest trends in culture, information and art.
First Year to Fourth Year :
Lists core subjects and specialized subjects of the Department of Marketing
A school-wide universal education system where experts in wide-ranging academic fields transcending the framework of colleges/schools and departments stimulate interest in learning and provide guidance.
Intensive English A,B, Comprehensive English A,B
Intensive English C,D, Comprehensive English C,D
Students are free to choose a variety of inner departmental subjects, university-wide standard subjects, foreign language subjects (take at least minimum credits required), and subjects offered by other schools at the university.