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Department of Marketing

Department of Marketing

Students breathe abundant culture and artistic sense into businesses by incorporating their dreams regarding products and services.

What is the key to selling products and services? The role of marketing is to create mechanisms to sell these things. However, in today's markets, selling products and services is more than just selling. Marketing has evolved to the point that buyers perceive value in the cultural and artistic sense attached to products and services. The value is what fulfills our dreams. The Department seeks to research a new type of marketing for selling these types of dreams, which brings about happiness for everyone. What is it to dream, and what is real contentment? As a field of study, our aim is to systematize the mechanism behind the creation of such marketing and to establish "Aoyama Marketing" based on the concept of integrated marketing communication. A large number of brand shops, foreign companies and creative companies are concentrated in the vicinity of the Aoyama Campus, which is one of the most creative areas in the nation. This is an educational environment that is extremely well-suited for studying marketing while obtaining knowledge on the latest trends in culture, information and art.

Campus of Attendance

First Year to Fourth Year :

Curriculum

Lists core subjects and specialized subjects of the Department of Marketing (required electives)

Required Credits for Graduation / 124 Credits
Subjects (Required Electives)
Category Subjects
Key Subjects (Required Electives) 1st year

  • Introduction to Business Administration I,II
  • Introduction to Trade and Marketing I,II
  • Introduction to Accounting I,II

1st and 2nd year

  • Introduction to Fundamental Analysis for Business Data Analysis I,ll
  • Introduction to Linear Algebra for Business Data Analysis I,ll
  • Information and Computer Network Literacy
  • Introduction to Microeconomics
  • Foundation of Finance l,ll

1st – 4th year

  • Advanced International Communication

2nd year

  • Management l,ll
  • Business Strategy l,ll
  • Marketing
  • Marketing Channels
  • Financial Accounting
  • Managerial Accounting
  • Management Information System l,ll
  • Finance l,ll
  • Global Cultural Awareness l,ll
Specialized Subjects in Department of Marketing
(Required Electives)		 1st and 2nd year

  • Sport Management l,ll
  • International Business English I,ll

3rd year

  • Seminar on Business l

3rd and 4th year

  • Integrated Marketing Communications
  • Advertising
  • Media
  • Relationship Marketing
  • Social Marketing
  • Marketing in Cultural Industries l,ll
  • Consumer Behavior
  • Strategic Brand Management
  • Marketing Channels
  • Services Marketing
  • International Marketing
  • Advanced Integrated Marketing l~lV
  • Business English
  • English Business Communication
  • International Trade Management
  • Non-life Insurance
  • International Trade l,ll
  • Transportation
  • Financial Markets l,ll
  • Market System l,ll
  • Industrial History of Modern Japan
  • Risk Management l,ll
  • Social Information Network Theory l,ll
  • Distribution Information Systems
  • Public Policy l,ll
  • Advanced Market System l~lV
  • British Culture and Society l,ll
  • Cultures and Societies in the English-speaking World l,ll
  • Jewish Culture and Business l,ll
  • Korean Management Culture l,ll
  • American Culture and Society l,ll
  • The World’s Languages and Cultures l,ll

4th year

  • Seminar on Business ll
The Aoyama Standard Subjects
1st - 4th year :

School-wide universal education system where experts in wide-ranging academic fields transcending the framework of colleges/schools and departments stimulate interest in learning and provide guidance.

Foreign Language Subjects
[ 1st Foreign Language ] 1st year :

General Reading, General Writing, Oral Communication

2nd year :

Academic Reading (A) and (B), Academic Writing, Business Communication

3rd year :

Advanced English, Media English, Speech Clinic

Free Elective Subjects
1st - 4th year :

Students can freely select from Department Subjects, Aoyama Standard Subjects, Foreign Language Elective Subjects (take at least minimum credits required), as well as subjects offered by other colleges.