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What is the key to selling products and services? The role of marketing is to create mechanisms to sell these things. However, in today's markets, selling products and services is more than just selling. Marketing has evolved to the point that buyers perceive value in the cultural and artistic sense attached to products and services. The value is what fulfills our dreams. The Department seeks to research a new type of marketing for selling these types of dreams, which brings about happiness for everyone. What is it to dream, and what is real contentment? As a field of study, our aim is to systematize the mechanism behind the creation of such marketing and to establish "Aoyama Marketing" based on the concept of integrated marketing communication. A large number of brand shops, foreign companies and creative companies are concentrated in the vicinity of the Aoyama Campus, which is one of the most creative areas in the nation. This is an educational environment that is extremely well-suited for studying marketing while obtaining knowledge on the latest trends in culture, information and art.
First Year to Fourth Year :
Lists core subjects and specialized subjects of the Department of Marketing (required electives)
1st and 2nd year
1st – 4th year
3rd and 4th year
School-wide universal education system where experts in wide-ranging academic fields transcending the framework of colleges/schools and departments stimulate interest in learning and provide guidance.
General Reading, General Writing, Oral Communication
Academic Reading (A) and (B), Academic Writing, Business Communication
Advanced English, Media English, Speech Clinic
Students can freely select from Department Subjects, Aoyama Standard Subjects, Foreign Language Elective Subjects (take at least minimum credits required), as well as subjects offered by other colleges.