Aoyama Gakuin University School of Business is a faculty that focuses on "management". In today's society, management is required in a variety of fields. Not only for-profit organizations such as corporations, but also non-profit organizations such as hospitals and museums, administrative organizations such as local governments, and even individuals such as artists need management in order to set goals and achieve them. It can be said that what you learn at Aoyama Gakuin University School of Business is to acquire the basic physical strength necessary to play an active role in modern society.

■ Contemporary and attractive classes
The characteristic of Aoyama Gakuin University School of Business is that it fosters human resources who have acquired a broad education as members of society, in addition to specialized knowledge and abilities in business administration. There are Department of Business Administration and Department of Marketing in Aoyama Gakuin University School of Business, but what they all have in common is that (1) there is a curriculum that allows students to systematically acquire knowledge of business administration, (2) they focus on data analysis, and (3) they offer a wide range of English-related classes and their own English conversation courses. Of course, in order to realize such high-quality education, we have excellent researchers who are active in academic societies in Japan and overseas. By studying at Aoyama Gakuin University School of Business, you will be able to acquire a theory that will never fade, as well as the knowledge and skills to make use of it.

■ An environment where students can play an active role autonomously
Another attraction of Aoyama Gakuin University School of Business is that it provides an environment in which students can work autonomously. For example, the annual "Friendship Meeting" for new students is organized by the School of Business Student Volunteer Organization (SBSL) called the School of Business Student Leaders (School of Business). SBSL students also support the summer "Open Campus" to which many people are invited. In addition, recruitment activities for seminars held in the fall are also supported by a School of Business student organization called the Seminar Federation. For active students, Aoyama Gakuin University School of Business offers a number of opportunities.

■ Campus that you will want to go to
When we talk about Aoyama Gakuin University School of Business, it's important to remember the charm of campus. The Aoyama campus, where School of Business classes are held, is located in the creative and exciting city of Omotesando. Sibuya, the center of the IT business, is about a 10-minute walk away, and Harajuku and Roppongi are also nearby. Ginza, one of Tokyo's leading shopping districts, and Otemachi, one of Japan's leading office districts, are just a 15-minute subway ride away. In contrast to the glitz and glamour surrounding area, the campus is surprisingly quiet. The space blessed with beautiful trees is the best environment for learning. The combination of a prime location and a great learning environment creates a campus that everyone wants to attend.

Underlying Christian Principles
The foundation of the fascinating Aoyama Gakuin University School of Business is an education based on Christianity. In line with the school motto, "Salt of the earth, light of the world," which means "you are irreplaceable," we have realized an education that values each and every student. Based on the philosophy of the Bible, "Whatever you would like others to do unto you, do unto others," the essence of Aoyama Gakuin University School of Business education is to cultivate "servant leaders" who can lead others through their own service.

——Dean of School of Business
Yukihiko Kubota

Aoyama and School of Business

Aoyama If you trace the origins of education and research at the Institute, you will find that one is in the Department of English Literature and the other is in the Department of Commerce. Some people may be a little surprised to hear that the business department (commerce) is the root of Aoyama Gakuin. Aoyama The school is based on the teachings of the Christian Methodist sect. Diligence, frugality, and rationality are at the core of Protestant ethics, and they also underlie our views on work and in the practice of economic activity. The Department of Business was established for the purpose of providing practical education in accordance with these teachings. The policy of aiming for practical education supported by the foundation of theoretical research, rather than superficial practical learning, is a tradition that School of Business has continued to inherit.

Aoyama It was in 1916 (Taisho 5) that the "Business Department" and the "Humanities Department" were established in the Gakuin High School. The business department was renamed "business department" in 1925 (Taisho 14). Ten years later, in 1935 (Showa 10), the "Department of Commerce" was reorganized into the "Higher School of Commerce (Department of Commerce)" and the "Department of Humanities" was reorganized into "College of Literature (Department of English Literature)", and the Aoyama Gakuin began its path of development centered on the "Faculty of Commerce (Department of Commerce)" and "College of Literature (Department of English Literature)".

When Aoyama Gakuin became a new university in 1949 (Showa 24), both of them will make a new start as "Faculty of Commerce (Department of Commerce)" and "College of Literature (Department of English / Department of Christian Studies)", respectively. Later, in 1953 (Showa 28), the "Faculty of Commerce" was renamed "College of Economics", and two departments, Department of Economics and the Department of Commerce, were born under "College of Economics". It was the year that the first commercial television station opened in Japan. Furthermore, in 1966 (Showa 41), Department of Economics was separated and independent as "College of Economics (Department of Economics)" and the Department of Commerce as "School of Business (Department of Business Administration)".

Forty-three years later, in 2009 (Heisei 21), Department of Marketing was newly established in "School of Business", and "School of Business" was composed of two departments, Department of Business Administration and Department of Marketing. The idea for Department of Marketing didn't come out of nowhere. Marketing (originally called "rationing") has been a central educational and research theme of Aoyama Gakuin since its inception. As marketing, which was born at the beginning of the 20th century, approached a crossroads, we reexamined its essence and the concept of "Aoyama marketing" was born, which is in line with the basic orientation of tradition and innovation, the connection between the individual and the whole, and the connection between people and organizations. In other words, Department of Marketing appeared to inherit the "Department of Commerce" as one of the origins of Aoyama Gakuin in a new time and space.

It is against this background that Department of Marketing was born, and Department of Business Administration and Department of Marketing do not aim to engage in education independently, but rather promote the practice of educational activities in a way that enhances complementarity to each other. Broadly speaking, students in Department of Business Administration learn about the internal aspects of a company's organization, such as the operation and management of a corporate organization, and Department of Marketing on the relationship between decision-making in a company's internal organization and its market (outside the corporate organization School of Business). When high school students decide between Department of Business Administration and Department of Marketing, it's best to think about which aspects of the company they want to focus on.

Global Business Institute

Modern corporate activities literally transcend national borders and are carried out on a global scale. Therefore, research in the business field that focuses on corporate activities and the environment behind them must necessarily take an international perspective. Modern business administration was born in the United States in the early 20th century, but it is essential that research in the field of modern business administration reflects trends in companies and research on them in regions such as the United States, Europe, and Asia. We established the Institute of Global Business to study corporate management from a global perspective.

The Institute for Global Business has a wide range of research-related materials, including domestic and international academic journals covering most areas of business administration research. These materials are available to students and serve as important resources for daily study and research activities. The Institute for Global Business has also established a "Project Research" system to support the emergence of various innovative research projects. It is expected that the results of these research projects will not only contribute to academia both in Japan and overseas, but will also be shared with industry and serve as an asset for education and research at undergraduate and graduate schools.

Student Essay Prize Competition: Aoyama Business Review

The "Student Essay Prize" system has been established as a place for students engaged in individual and group research through undergraduate classes, seminars, graduate school laboratories, etc. to present the results of their daily research and receive wide recognition. Every autumn, we solicit essays on various management-related themes from these students, and outstanding essays are not only awarded a cash prize to encourage their academic studies, but also have the full text or abstract published in the "Student Essay Prize Collection." Eligibility to apply for the Student Essay Prize is open to first- through fourth-year undergraduate students and students enrolled in a master's program at the graduate school.

The Japan Academy of Management also publishes a collection of papers called "Aoyama Management Review" four times a year. "Management Review" is the most accessible medium for students to experience what areas of research faculty members in School of Business are working on. It can be used as a reference when choosing a seminar, when searching for a topic for a report or paper, when understanding the background of a topic, and even when writing a graduation or master's thesis.