Marketing Theory is a required course for second-year students Department of Marketing. If you enroll in Department of Marketing, you will learn the basics of marketing in this class.
DEPARTMENT OF MARKETING
DEPARTMENT OF MARKETING
AOYAMA CAMPUS
In Aoyama, a place where various information flows,
Learn about marketing in the new era
MOVIES
FEATURES
-
The nickname since its founding is "Aoyama Marketing"
Since we founded Department of Marketing in 2009, we have cherished the nickname "Aoyama Marketing." Aoyama is not just home to a dashing brand street, but the various movements that emerge from it sometimes have a major impact on business and life. Our mission at Aoyama Gakuin University Department of Marketing is to create a happy community between companies and consumers, with human happiness at its core.
-
Expanding Marketing to a New Stage
The basic idea of marketing is for companies to provide products and services from the perspective of consumer needs and customers. It is generally considered to be the core of corporate strategy, but depending on how you look at it, it can also be seen as an activity to facilitate communication in any organization. The stage for marketing to play a new role is expanding beyond business activities to various fields such as education, art, sports, and politics.
-
Systematically implementing marketing that matches the times
Marketing issues change with changes in the economy, society, and technology. Full-time faculty members discuss and examine the content that should be covered in marketing theory in response to the demands of the times. In addition, by inviting guest speakers involved in marketing practices and introducing examples from familiar companies, students can experience how the concepts and theories learned in lectures can be used to solve real-world marketing issues.
LECTURES Class Introduction
In corporate marketing activities, decisions are made every day regarding various marketing issues.
This is the activity that is carried out at this time known as marketing research.
Corporate marketing activities are carried out in a very complex society, and the research field known as social marketing examines the relationship between marketing and society.
Without a good understanding of consumer behavior and psychology, companies cannot stimulate the desire to "want" or "buy." This course focuses on consumer behavior and psychology, and aims to help students understand consumer behavior and view marketing from the consumer's perspective.
SEMINARS
In the third year, students will work in groups to research a single theme, acquiring specialized knowledge and honing skills such as statistical analysis.
Given the current trend of attention being paid to data science, this seminar focuses on data analysis in marketing.
In order to further enhance our global competitiveness, we deepen our knowledge of business strategy and human resource management through case studies of automobiles, IT, pharmaceuticals, food, trading companies, finance, convenience stores, traditional companies, etc. We also hone our debating skills to deepen logical and multifaceted thinking.
By acquiring specialized knowledge, students will develop the ability to analyze the marketing strategies of a wide variety of companies and the ability to propose their own strategies according to the situation. The basic concept of the club is "an intellectual club based on student autonomy," including planning, proposing, and running training camps, social gatherings, and study sessions with other universities.
